South African Wine Supply Chain Performance Measurement Framework

TitleSouth African Wine Supply Chain Performance Measurement Framework
Publication TypeConference Paper
Year of Publication2015
AuthorsJooste, C, van Eeden, J, van Dyk, E
EditorKersten, W, Blecker, T, Ringle, CM
Title of ProceedingsInnovations and Strategies for Logistics and Supply Chains
Conference LocationHamburg
ISBN Number978-3-7375-7805-9
Other NumbersISSN (print) 2365-4430, ISSN (online) 2365-5070
KeywordsBenchmarking, Packaged Wine Supply Chain, Performance Measurement Framework, Supply Chain Metrics

Wine cellars in South Africa are looking for ways to improve profitability. Improving
the performance of their supply chains may lead to increased profitability, and will
definitely increase competitiveness. Performance measurement can be used as a
tool to collect information for making supply chain decisions. Currently there is no
performance measurement framework for the wine supply chains of South Africa.
Private and producer cellars struggle to improve and manage supply chain activities
due to the lack of useful information and benchmarks. The research method that is
presented describes how an agile design methodology was used to develop a performance
measurement framework and address the problem. Through a process of interviews,
discussion groups and practical measurements, industry and academic
feedback continuously influenced the design. The aim of the framework is to improve
supply chain performance, provide strategic direction and enable decision
making. In this paper, focus was placed on the distribution channels of packaged
products to the local market. Metrics of the framework are categorised according to
the attributes of the Supply Chain Operations Reference (SCOR) model. Supply chain
segmentation can have a significant impact on the usefulness of metrics and benchmarking.
The data of these measurements that will be received from industry can
provide insight on the competitiveness and performance of the industry.