Logistics of E-Groceries.de

TitleLogistics of E-Groceries.de
Publication TypeConference Paper
Year of Publication2015
AuthorsBanerjee, A, Siemens, F
EditorKersten, W, Blecker, T, Ringle, CM
Title of ProceedingsInnovations and Strategies for Logistics and Supply Chains
Conference LocationHamburg
ISBN Number978-3-7375-7805-9
Other NumbersISSN (print) 2365-4430, ISSN (online) 2365-5070
KeywordsE-fulfillment, KPI, Last Mile Problem, Omni Channel Groceries

Attended home delivery and customer retention remain the biggest challenges
for an e-grocer. Same day delivery resulted in death knell for Webvan
one of the pioneers of e-groceries. On time, reliable delivery of groceries
is a competitive differentiator and enhances customer loyalty, understating
the importance of the last mile problem. The following work aims
to find out the key factors characterizing the fulfilment strategy for a German
online grocer in solving the last mile delivery problem. Literature analysis
and study of business models form the basis of the conceptual framework.
Furthermore, expert interviews from retailers using two different
business models i.e. multi-channel grocer and pure e-grocer are conducted
for practical insights and validation of the work.