Relevant Purchase Criteria or Basic Requirement: Customer Perspectives on Green Logistics

TitleRelevant Purchase Criteria or Basic Requirement: Customer Perspectives on Green Logistics
Publication TypeConference Paper
Year of Publication2014
AuthorsKlumpp, M, Naskrent, J, Hohl, NAD
EditorKersten, W, Blecker, T, Ringle, CM
Title of ProceedingsNext Generation Supply Chains
Volume18
Page195
Publisherepubli
Conference LocationHamburg
ISBN Number978-3-8442-9879-6; 978-3-7375-0340-2
ISSN NumberISSN (print) 2365-4430, ISSN (online) 2365-5070
Keywordsconjoint analysis, green logistics, sustainable logistics, sustainable production
Abstract


Green and sustainable logistics is a major research topic and industry as well
as the retail sector encounters an increasing pressure and obligation
concerning this matter. But still, empirical tests and numbers about the
appreciation of customers regarding sustainable logistics resulting in
preferences for selection of products and services are missing.
This research contribution is conceptualizing an answer to this important
question using a quantitative approach from market analysis and marketing
research: A conjoint measurement analysis with end customer representatives
(B2C, n=526) is used to quantify the specific customer utility of various
components of sustainability and corporate social responsibility. An
investigation of moderating variables shows that these components cause
different utilities values among different groups of costumers.